KALEH

While working at GSHARP Studio, I collaborated with Pouyan as Graphic Designer and Art Director, jointly leading the graphic direction of several projects for Kaleh Dairy Company. Our role focused on developing campaign ideas, visual storytelling, and early stage concept exploration through sketches and storyboards.

The collaboration resulted in three projects. The first was an advertising campaign for Seven Yogurt, built around the everyday habit of eating potato chips with yogurt. The visual concept shows yogurt flowing through a field of chips and forming the number seven, creating a playful and memorable image used across posters and outdoor media.

The campaign included two posters and a billboard concept. During the day the billboard shows only the yogurt container. At night, the idea was designed to become a motion based projection where animated characters appear and attempt to break into the yogurt cup and steal it, turning the billboard into a humorous nighttime scene.

The second project was a motion advertisement for Chocolate Panna Cotta, combining live action footage with animated elements developed from storyboards and visual sketches to highlight the dessert preparation process and rich chocolate texture.

The third project was the concept and structural packaging design for Kaleh Gouda Cheese, where multiple packaging structures were explored before developing formats for single piece, four piece, and ten piece products.

Scope of Work
• Campaign ideation and visual concept development
• Storyboard development and visual exploration
• Art direction and graphic design
• Poster and billboard campaign design
• Motion based advertising concept
• Live action and animation integration
• Packaging concept and structural exploration for Gouda cheese